“Entrepreneurship” culture established and concrete successes devised

Sector: Consumer Goods

The goal of the project in a global consumer-goods enterprise was the focussing of the whole company on the main emphasis “Entrepreneurship.” With the help of the resulting steps and measures, the areas of innovation and customer orientation were strengthened. Through the integration of leadership and staff, it was possible to develop and realise a new management principle. This was achieved through large-group events, and a “Workshop Cascade” which integrated all staff members, working in teams on measures and concrete implementation of the topic “Entrepreneurship.”